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March 3, 2016 / carlispina

Create Unique Video Content With Boomerang

Rather than simply sticking with its initial focus on still photos, Instagram has continued to branch out to offer new types of content creation and sharing. The latest of these new features is Boomerang. This app, which is available for both iOS and Android devices, allows for video creation with a twist: the resulting videos play both backwards and forwards to create a continuous loop, but one that looks much different than a standard looping GIF or video.

The app itself has an easy-to-use interface that is not unlike Instagram’s other apps. You simply touch a button on your screen to record. As soon as you release the button, the video recording stops and are you automatically taken to a preview of your completed loop. You can record either a “boomerang,” which refers to video taken with the camera on the back of your device, or a “selfieboom,” which refers to video taken with the camera on the face of your device. That choice and whether or not to use your device’s flash are the only options that the app gives you when creating your video. Completed videos can be saved, shared on Instagram or Facebook, or passed along to another app on your phone. The entire experience is quick and intuitive. In truth, my sole complaint about Boomerang and Instagram’s other similar content creation apps is that they silo all of these features in separate apps rather than bringing them together into a single experience. However, given that all of the apps released so far have been free, this is a fairly minor complaint. If you enjoy creating video content and sharing it on social media, Boomerang is a fun new tool. You can see the app in action below.

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