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May 27, 2013 / carlispina

Explore Mobile Horror with Haunting Melissa

With the ever-increasing ubiquity of mobile devices, hardly a week goes by that there isn’t some new idea about what can be done on mobile platforms. Debuting a couple of weeks ago, Haunting Melissa is an excellent example of this sort of experimentation. Created by the producer of popular movies, such as The Ring and Mulholland Drive, the app is an episodic horror story that is told in short video snippets that are released at unannounced intervals. Users are encouraged to enable push notifications so that they can find out as soon as new chapters are released. The first video clip, which is around 15 minutes in length, is available for free when you download the app. After you finish watching the first video, you will be presented with an offer to share the app on Facebook to unlock Chapter 2 for free. If you opt out of that offer, you can instead buy a season pass that includes all 11 chapters for $6.99 ($14.99 for HD) or you can buy individual chapters for $1.99. You can also pay extra at any time to upgrade to HD content.

The app is clearly focused on fostering social media engagement and to that end it offers direct connections to Haunting Melissa communities on Facebook, Twitter, YouTube, Tumblr and Instagram. It also makes it simple to share the app via Facebook, Twitter, email or chat. You can also bookmark certain sections of the videos if you want to rewatch them later. As someone who isn’t much of a horror fan, I am not the target audience for this movie, but it is interesting to see a new approach to distributing a movie from a producer who has distributed major movies through traditional means in the past.  As of now, the app is only available for iOS devices, but for horror fans with iOS devices or those who are simply interested in new methods of distributing films, Haunting Melissa is an interesting new app. You can also read more about it on The Next Web and watch the trailer below.

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